Product Managers, Designers & Researchers
Humyn gives PMs, designers, and researchers a continuous feed of customer voice without running a fresh survey every week. Follow this guide to move from fuzzy feedback to prioritized roadmap moves your stakeholders can trust.
| Time | Best for | Primary outputs |
|---|---|---|
| 60–75 minutes | PMs, designers, researchers validating direction | Roadmap evidence view, feature brief, sentiment watchlist |
1. Align on the question
Define the business goal
Are you validating a roadmap theme, sizing a pain point, or pressure-testing positioning? Write the question in the project description.
Pick comparison sets
Track your product alongside 1–2 competitors or substitutes so you can show relative sentiment, not just absolute noise.
2. Gather the right conversations
| Step | What to capture | Why it matters |
|---|---|---|
| Seed keywords | Feature names, common objections, “wish it had…” phrases. | Align themes with product requirements. |
| Save threads | Release notes, beta feedback, community rants, review site comments. | Blend praise and friction for a balanced view. |
| Tag personas | Note whether the voice is power user, new customer, or evaluator. | Tailor recommendations by audience. |
3. Turn noise into prioritization signal
- Filter Explore by persona or keyword cluster to isolate a single job-to-be-done.
- Use Top Quotes to anchor every product requirement in verbatim feedback.
- Track sentiment shifts week over week—if frustration grows, elevate the issue in roadmap reviews.
Create a saved view named
Roadmap Evidence and pin the most important themes. Revisit it before every sprint or quarterly planning meeting.4. Share the plan with stakeholders
- Draft a feature brief using Chat with Hue to synthesize “What users are saying” + “What we will build.”
- Export a CSV or copy the timeline into Linear/Jira to back backlog grooming with data.
- Present the highlights in product review with three elements: user quote, theme summary, proposed action.
5. Measure adoption after launch
- Run the same keyword set post-release to check for sentiment swings.
- Capture quotes that celebrate or criticize the change and feed them to design, support, and marketing.
- Use the Generic workflow loop to keep the analysis running while you shift focus to the next bet.